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10X — The Brain Battery

Formulation

Seven Actives.
One Sachet.

Nothing in here is a proprietary blend or a mystery. Below is every active, what it does, at what dose, and the research it rests on.

Sachet
4.5g
Water
200ml
Caffeine
80mg
Sodium
172mg
Sugar
0g
Calories
0kcal
01

Taurine

Neuroprotection & cellular health
Clinical range500mg – 3g / day

A sulfonic amino acid found naturally in the brain, heart and muscles. Unlike other amino acids it is not used to build proteins — it regulates cellular osmosis, calcium signalling and neuroinhibitory activity.

What it does in 10X

  • Modulates GABA receptors — reduces anxiety, promotes calm focus
  • Acts as an antioxidant — protects neurons from oxidative stress
  • Supports cardiovascular efficiency — better blood flow, more oxygen to the brain
  • Regulates calcium homeostasis in neurons — reduces excitotoxicity

Cited studies: Ripps 2012Olive 2002El Idrissi 1999

02

Acetyl-L-Carnitine

Memory, mental energy & neuroprotection
Studied range500mg – 2g / day

The acetylated form of L-Carnitine. The acetyl group is the point: it lets ALCAR cross the blood–brain barrier, which plain L-Carnitine does not, making it dramatically more useful for cognition.

What it does in 10X

  • Supplies acetyl groups for acetylcholine synthesis — fuels memory and learning
  • Enhances mitochondrial fatty acid oxidation in neurons — sustained energy, no stimulant crash
  • Increases nerve growth factor (NGF) expression — supports long-term brain health
  • Reduces mental fatigue through efficient cellular ATP production

Cited studies: Montgomery 2003Ando 2001Pennisi 2020

03

L-Tyrosine

Stress resilience & sustained focus
Effective range100mg – 300mg

An amino acid and direct precursor to the catecholamines — dopamine, norepinephrine and adrenaline. Under stress your brain burns through these fast. L-Tyrosine replenishes the raw material.

What it does in 10X

  • Replenishes dopamine and norepinephrine depleted by stress and cognitive effort
  • Maintains working memory and task-switching under high cognitive load
  • Counteracts the performance degradation caused by sleep deprivation
  • Supports thyroid hormone production — stable metabolic energy

Cited studies: Deijen 1994Shurtleff 1994Neri 1995

04

Caffeine

Alertness, reaction time & metabolic activation
Per sachet80mg

A methylxanthine alkaloid that blocks adenosine receptors. Adenosine is a byproduct of neural activity that accumulates through the day and progressively increases your sense of fatigue. Block it, and alertness returns.

What it does in 10X

  • 80mg per sachet — roughly one cup of coffee, the cognitive sweet spot
  • Not a standalone stimulant — it works with L-Tyrosine, ALCAR and Taurine
  • Partly green-tea sourced — naturally paired with EGCG for a smoother curve
  • Research puts peak cognitive effect at 40–80mg; past 200mg you buy cortisol, not output

Cited studies: Nehlig 1992Smith 2002Lieberman 2002

05

Green Tea Extract

Alpha-wave focus & antioxidant neuroprotection
Contributes tothe 80mg caffeine figure

Carries two bioactives that matter here: EGCG, the most potent catechin antioxidant found in nature, and naturally occurring L-Theanine, the amino acid behind alpha brain-wave states.

What it does in 10X

  • EGCG crosses the blood–brain barrier and protects neurons from oxidative damage
  • L-Theanine + caffeine — the most clinically validated focus pairing there is
  • Promotes alpha brain waves: relaxed alertness, without the meditation
  • Enhances BDNF — supports neuroplasticity and learning

Cited studies: Haskell 2008Kuriyama 2006Scholey 2012

06

B-Complex

Neurotransmitter synthesis, energy metabolism, myelin
BlendB1 · B2 · B6 · B9 · B12

B vitamins are not energy themselves — they are the co-enzymes that make energy reactions possible. Without them mitochondria cannot produce ATP efficiently, neurons cannot fire cleanly, and neurotransmitters cannot be synthesised.

What it does in 10X

  • B1 (thiamine): converts glucose into usable brain energy
  • B2 (riboflavin): critical to the electron transport chain
  • B6 (pyridoxine): cofactor for serotonin, dopamine and GABA synthesis
  • B9 (folate): DNA synthesis and methylation; low folate raises homocysteine
  • B12 (cobalamin): myelin sheath synthesis — nerve insulation

Cited studies: Kennedy 2016Smith 2010Bourre 2006

07

Electrolytes

Neural signalling, hydration & cognitive voltage
Sodium172mg / sachet

Minerals that carry electrical charge. Every thought is an electrical signal, and every signal needs a precise electrochemical gradient held by sodium outside the cell and potassium inside it.

What it does in 10X

  • Sodium and potassium create the voltage differential neurons fire across
  • Maintain cellular fluid balance — critical in hot, demanding Indian conditions
  • Sodium at 172mg per sachet replenishes sweat loss and supports neural conduction
  • Potassium prevents neural hyperexcitability — the overworked-brain jitteriness

Cited studies: Adan 2012Ganio 2011Popkin 2010

The formula story

Greater Than The Sum.

The seven actives amplify each other. That interaction is the product — it is what a single-ingredient supplement structurally cannot do.

Caffeine + L-Theanine (via green tea)

Calm, jitter-free alertness

Caffeine + L-Tyrosine

Sustained focus without dopamine depletion

ALCAR + B-Complex

Mitochondrial ATP production for brain energy

Taurine + ALCAR

Neuroprotection with mitochondrial efficiency

B6 + L-Tyrosine

Enhanced dopamine synthesis

Electrolytes + all actives

Optimal neural conduction, so the rest can work

The result

Not stimulant energy. Cognitive architecture — the kind of focus that holds for hours.

Cited studies: Haskell 2008Owen 2008Parnetti 1992

Formulation integrity

Zero Sugar. Zero Calories.

The most important numbers on the pack, and the least accidental. Sugar is not left out to make a label look good.

What sugar does to your brain

  • Blood glucose spike → insulin surge → reactive hypoglycaemia → the crash
  • Advanced glycation end-products damage blood–brain barrier integrity
  • Fructose specifically suppresses BDNF — your brain’s growth hormone

What we sweeten with instead

  • Sucralose: FDA-approved, FSSAI-compliant, non-nutritive
  • Does not raise blood glucose or insulin levels
  • No negative cognitive effects at dietary doses

Cited studies: Gomez-Pinilla 2012Aeberli 2011Tandel 2011

Recommended use

Timing Is Part Of The Dose.

01

Morning, 9–10 AM

Adenosine is at its daily low, so caffeine is at its most effective. Cortisol peaks around 8–9 AM — taking the sachet just after works with that rhythm rather than against it, and L-Tyrosine does more while dopamine is still intact.

02

Twice, on demanding days

Caffeine’s half-life is roughly 5–6 hours, so an early sachet is largely metabolised by mid-afternoon and the L-Tyrosine and ALCAR taper with it. Two sachets is 160mg of caffeine total — well inside the 400mg/day limit set by EFSA and the FDA.

03

Not within 6 hours of sleep

Caffeine blocks adenosine, which is the molecule you need in order to feel sleepy. Taken within six hours of bed it measurably reduces total sleep time and REM quality — the fastest way to manufacture tomorrow’s brain fog.

Cited studies: Drake 2013EFSA Panel on Dietetic Products 2015Institute of Medicine (US) 2001

Safety & certifications

FSSAI licence
13624999000622
Manufacturing
GMP conditions, Tenex Formulas Pvt. Ltd., Hyderabad
Ingredient status
All GRAS per FDA standards
Classification
Nutraceutical — not a drug, not a replacement for medical treatment

Questions

The Ones Worth Asking.

Including the awkward ones about sweeteners, sodium and how much caffeine is actually in here.

Is taurine safe for daily use?

Yes. The WHO and EFSA have both reviewed taurine at doses up to 3g/day as safe for healthy adults. It is an FSSAI-compliant ingredient.

What makes ALCAR different from regular L-Carnitine?

The acetyl group. It crosses the blood–brain barrier; regular L-Carnitine does not. That is the entire reason 10X uses ALCAR specifically.

Will L-Tyrosine make me feel wired?

No. It adds no stimulant energy. It maintains the quality of your focus by keeping neurotransmitter levels from dropping off a cliff during demanding work.

Is 80mg of caffeine enough to feel the effect?

Clinically, yes. Studies put peak cognitive effect at 40–80mg. Higher doses add anxiety, not output.

Does green tea extract contain caffeine?

Yes, partially — the 80mg figure includes the caffeine from green tea extract. The EGCG and L-Theanine that come with it are what make the caffeine in 10X work so cleanly.

I already eat well — do I need extra B vitamins?

India’s NNMB surveys show B12 deficiency in over 70% of urban vegetarians, and B6 insufficiency is widespread because common cooking methods destroy water-soluble vitamins. A targeted daily dose matters.

Isn’t 172mg of sodium too much?

No. Recommended adequate intake for adults is 1,500mg/day. 172mg per sachet is targeted electrolyte replenishment, not a high-sodium concern.

Why not just take each ingredient separately?

You could — roughly ₹3,000 a month across seven supplements, plus working out each dose and mixing them yourself. Or one 4.5g sachet in 200ml of water. The ratio matters as much as the ingredients.

Is sucralose safe? I’ve heard artificial sweeteners are bad.

The concern is dose-dependent. At the single-sachet dose (4.5g total product) sucralose sits well inside FSSAI, FDA and EFSA thresholds. It buys the palatability of a clean drink without the cognitive penalty of sugar.

Can I take two sachets every day?

10X is designed for daily use at one sachet. Two on demanding days is fine — 160mg total caffeine is within safe limits. We do not recommend exceeding two in 24 hours, or any sachet within 6 hours of sleep.

Shop 10X DaytimeWhy the Fog Happens

References

The Research Behind It.

All references verified against PubMed, journal DOI records and open-access repositories.

  1. Ripps, H. & Shen, W. (2012)

    Review: Taurine — a 'very essential' amino acid

    Molecular Vision · Read the paper

  2. Olive, M.F. (2002)

    Interactions between taurine and ethanol in the central nervous system

    Amino Acids · DOI: 10.1007/s007260200017

  3. El Idrissi, A. & Trenkner, E. (1999)

    Growth factors and taurine protect against excitotoxicity by stabilizing calcium homeostasis and energy metabolism

    Journal of Neuroscience · Read the paper

  4. Montgomery, S.A. et al. (2003)

    Meta-analysis of double blind randomized controlled clinical trials of acetyl-L-carnitine versus placebo in mild cognitive impairment and mild Alzheimer’s disease

    International Clinical Psychopharmacology · PMID: 12545235

  5. Ando, S. et al. (2001)

    Enhancement of learning capacity and cholinergic synaptic function by carnitine in aging rats

    Journal of Neuroscience Research · DOI: 10.1002/jnr.1107

  6. Pennisi, M. et al. (2020)

    Acetyl-L-carnitine in dementia and other cognitive disorders

    Nutrients · Read the paper

  7. Deijen, J.B. & Orlebeke, J.F. (1994)

    Effect of tyrosine on cognitive function and blood pressure under stress

    Brain Research Bulletin · DOI: 10.1016/0361-9230(94)90065-5

  8. Shurtleff, D. et al. (1994)

    Tyrosine reverses a cold stress-induced working memory deficit in humans

    Pharmacology Biochemistry and Behavior · DOI: 10.1016/0091-3057(94)90268-2

  9. Neri, D.F. et al. (1995)

    The effects of tyrosine on cognitive performance during extended wakefulness

    Aviation, Space, and Environmental Medicine · PMID: 7794222

  10. Nehlig, A. et al. (1992)

    Caffeine and the central nervous system: mechanisms of action, biochemical, metabolic and psychostimulant effects

    Brain Research Reviews · DOI: 10.1016/0165-0173(92)90012-B

  11. Smith, A. (2002)

    Effects of caffeine on human behavior

    Food and Chemical Toxicology · DOI: 10.1016/S0278-6915(02)00096-0

  12. Lieberman, H.R. et al. (2002)

    The effects of low doses of caffeine on human performance and mood

    Psychopharmacology · DOI: 10.1007/s00213-002-1035-2

  13. Haskell, C.F. et al. (2008)

    The effects of L-theanine, caffeine and their combination on cognition and mood

    Biological Psychology · DOI: 10.1016/j.biopsycho.2007.09.008

  14. Kuriyama, S. et al. (2006)

    Green tea consumption and cognitive function: a cross-sectional study from the Tsurugaya Project

    American Journal of Clinical Nutrition · DOI: 10.1093/ajcn/83.2.355

  15. Scholey, A. et al. (2012)

    Acute neurocognitive effects of epigallocatechin gallate (EGCG)

    Appetite · DOI: 10.1016/j.appet.2011.06.016

  16. Kennedy, D.O. (2016)

    B vitamins and the brain: mechanisms, dose and efficacy — a review

    Nutrients · Read the paper

  17. Smith, A.D. et al. (2010)

    Homocysteine-lowering by B vitamins slows the rate of accelerated brain atrophy in mild cognitive impairment

    PLOS ONE · Read the paper

  18. Bourre, J.M. (2006)

    Effects of nutrients (in food) on the structure and function of the nervous system

    Journal of Nutrition, Health and Aging · PMID: 17066209

  19. Adan, A. (2012)

    Cognitive performance and dehydration

    Journal of the American College of Nutrition · DOI: 10.1080/07315724.2012.10720022

  20. Ganio, M.S. et al. (2011)

    Mild dehydration impairs cognitive performance and mood of men

    British Journal of Nutrition · DOI: 10.1017/S0007114511003373

  21. Popkin, B.M. et al. (2010)

    Water, hydration and health

    Nutrition Reviews · Read the paper

  22. Owen, G.N. et al. (2008)

    The combined effects of L-theanine and caffeine on cognitive performance and mood

    Nutritional Neuroscience · DOI: 10.1179/147683008X301513

  23. Parnetti, L. et al. (1992)

    Pharmacokinetics of acetyl-L-carnitine

    European Journal of Clinical Pharmacology · DOI: 10.1007/BF00315586

  24. Gomez-Pinilla, F. (2012)

    Brain foods: the effects of nutrients on brain function

    Nature Reviews Neuroscience · Read the paper

  25. Aeberli, I. et al. (2011)

    Low to moderate sugar-sweetened beverage consumption impairs glucose and lipid metabolism and promotes inflammation in healthy young men

    American Journal of Clinical Nutrition · DOI: 10.3945/ajcn.111.014001

  26. Tandel, K.R. (2011)

    Sugar substitutes: health controversy over perceived benefits

    Journal of Pharmacology and Pharmacotherapeutics · Read the paper

  27. Drake, C. et al. (2013)

    Caffeine effects on sleep taken 0, 3, or 6 hours before going to bed

    Journal of Clinical Sleep Medicine · DOI: 10.5664/jcsm.3170

  28. EFSA Panel on Dietetic Products (2015)

    Scientific opinion on the safety of caffeine

    EFSA Journal · DOI: 10.2903/j.efsa.2015.4102

  29. Institute of Medicine (US) (2001)

    Caffeine for the sustainment of mental task performance

    National Academies Press · Read the paper